Leo Po talks about sustainability ethos guiding Arthaland
February 1, 2020
MANILA, Philippines — ARTHALAND, the country’s foremost green developer, recently launched “The First You Won’t Regret” campaign to introduce Tower 3 of Una Apartments at Sevina Park in Biñan, Laguna.
Specifically crafted to resonate with millennials and first-time buyers, the campaign positions Una Apartments as a first home purchase they will not regret by presenting it as a wise, practical and future-ready investment.
Central to the launch is a well-received film titled Not for Sale, which uses humor and relatable life experiences to tell the story of a man who walks into a shop filled with vintage items. The shop owner tells him that nothing on display is for sale because each piece represents a missed opportunity or a wrong choice he made in life.
Read the full article on the Philippine Star website.
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